Very Tomato

ARCHIVE

Ms
Park

2018

RECENT

RECENT

Johnny

2015

ARCHIVE

Hi ~

I am Julius Li Zong-Jhan, engaged in moving image narrative. I melt and mould singular selves into multiple authenticities, creating realities that compete with the monolithic reality.

Transforming to an attentive listener when working on digital design, I craft branding graphics that amplify the resonance between the clients' voice and their products/ services.

Artist CV

Education

2017-2018
MA Photography Arts with Distinction, University of Westminster, London, United Kingdom

2012-2016
BFA Fine Art, Taipei National University of the Arts, Taipei, Taiwan

Exhibitions

2019  Toulouse, France
The Pivot Point was part of Recontre Traverse Vidéo on the theme of Experimental {research/art},  screened in the programme of Les Curiosités at Cinémathèque de Toulouse, and exhibited in the programme of Recontres at Lycée Ozenne.

2018  ONCA Gallery, Brighton, United Kingdom
The Pivot Point was part of Brighton Photo Fringe in the section of Open 18 Moving Image.

2018  Ambika P3, London, United Kingdom
The Pivot Point was part of Probable Lies, one of the joint MA Photography degree show (University of Westminster).

2016  New Taipei City, Taiwan
Body-Boat Project: Let’s Build a Boat and Row Us Out! was a group project conducted on the occasion of the BFA degree show (Taipei National University of the Arts).

2016  8 & 1/2 Art Space, Taipei, Taiwan
From 8 to 8 & 1/2 was exhibited in Visual Cortex, a duo exhibition with Tsai Tsung Hsun.

Awards

2017  Saint-Raphaël, France
Riddles from Inferno was officially selected in AVIFF art film festival.

2015  Taipei, Taiwan
Johnny was awarded Gold Prize in LEXUS Short Film Taiwan.

Sponsorships

2018  Kaohsiung, Taiwan
The Pivot Point was sponsored by Donglin Fude Temple 東林福德廟 for the exhibition expense in Probable Lies (London, 2018).

Contact
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This branding project was initiated for a cherry tomato farm which engages in breeding tomato fruits that reach 11° sweetness on a refractometer. I proposed the brand name that literally denotes their product in English, and figuratively resembles ‘11’ on scale marks with '非(fēi)'—the first character of the brand's Mandarin title.

The breeding plan was terminated as the investor unveiled the farm manager's lies. The unprecedented agri-tech secrets, claimed by the manager, were in fact fabricated by improvising Google search results. Adopting the conversations between me and the cheating manager, I try to illustrate the last moments of the aborted brand.